Project Statement for Project #2

The Project Statement

1. Background

This type-based illustration is about a woman named Audrey Kathleen Ruston or as we all know as Audrey Hepburn. She was born in Belgium on 4^th May 1929. She is a British actress, humanitarian and a fashion icon. Breakfast at Tiffany’s was the movie that made her name big. She died in Switzerland on 20^th January 1993 because of abdominal pain.

2. Target Audiences

My target audiences for this project are the fans of Audrey Hepburn. The one who has been following since the first movie she made up until she died. Young adult range in age of 18-35 years old not limited to men. It could also be someone who appreciates vintage fashion and vintage movies.

3. Objectives

After my audience sees this project, I want them to never forget about Audrey Hepburn and will always appreciate her works.

4. Obstacles

For some people, they may or may not know Audrey Hepburn because she was active long ago and she died pretty young. So this project may or may not look appealing to them.

5. Key Benefit

Key benefit of doing this project is to get Audrey Hepburn known over all ages. Some of the old people may know her because she was active in their era, but some of the youngster may not know her so by this project, hopefully they would recognize her and want to actually explore her past work.

6. Support Statements/ Reasons Why

The reason why the key benefit outweighs the obstacles is because beside the pretty look that Audrey Hepburn has, she is actually a very genuine person. She’s an ambassador for Unicef and she’s truly a role model for girls or women any ages.

7. Tone

The feeling of communication should be light, classy and sophisticated just like Audrey.

8. Media

Type based illustrator could be used in posters, flyers, website or even on a printed t-shirts.