Project #1: Editoral Illustration Project Statement

The Project Statement

1. Background

This editorial article is about the suicide rate that keeps on increasing in Europe because of financial crisis. I chose this article because this article could relate so much for the society outside Europe.

2. Target Audiences

My target audiences for this article are middle class around the age of 25-50. It is mainly for working people that has struggle with financial crisis and to those who concerned about world’s finance.

3. Objectives

After reading this article I want my audience to have an eye opening about suicidal thoughts. Hopefully they will get the message that suicidal is not the only way to end financial crisis. Instead of whining and thinking a way of suicidal, they better get on their feet and start fighting financial crisis.

4. Obstacles

The obstacle that I encounter while sketching the editorial is that sometimes if we think of suicide we will automatically have guns, knife, blood and rope in mind. I realize that Suicidal is a scary thing because blood flowing and guns usually depict it. I don’t want my sketches to look scary or too violent but I also want the audience to get the message out of it. So my obstacle is between how to depict a suicidal images without looking too violent and yet still deliver the message to the audience.

5. Key Benefit

One benefit the audience will experience upon reading the objectives will be that they should gain the eye opening about how precious their life is and they shouldn’t end their life because of financial crisis. Hopefully to those people who are aware of it could help to decrease the rate of suicidal not only in Europe but in the whole world. 

6. Support Statements/ Reasons Why

The reason why the key benefit outweighs the obstacles is because I want my audience to know that death is final thing. It’s like a one-chance type of deal. Once you committed to it, there are no turning back. The reason I am promoting it because life is a gift and is full of choices. One door of opportunity may shut in front of you but if you keep on standing, the other door may open and give you a lot more opportunity.

7. Tone

My feeling of communication should be light and yet should give a little bit of tone of authoritative. Too light isn’t good too and a bit too emotional is not good either. I want it to be relaxed and not pushy.

8. Media

This illustration will appear online accompany to the article and also printed on a brochure or flyer about decreasing suicidal rate (if there is one)